Anatomy of a Social Buyer: Use Social Media Optimization to Understand Your Customer & Get Sales

Social media optimization is a known business necessity. Owners understand that for their venture to withstand the competition and survive in the current economic environment, they need to be on Facebook, Twitter, and other social networks. They need to update fan pages, upload photos, and interact with their audience. After all, 67% of all Internet users use social networks, according to Pew Internet research. Indeed no online marketing strategy is ever complete without it. But at the end of the day, its sales—not likes, retweets, or repins—that keep the business going. So the question now is… Read more »

Why is Social Media Optimization Essential to Your Success? [See The Infographic]

Social media optimization is a marketing strategy that’s simply too important to ignore. Social networks are growing steadily and they are providing small businesses an opportunity to reach out to a bigger audience. In today’s online world, you would need to be thriving socially if you want your business to get more customers and crush your competition. Not convinced with the power of social media? See our Infographic: Read more »

Social Media Optimization: A Business Necessity, Not a Luxury [Watch the Video]

Did you know that within the social media space, there are conversations happening at this very moment that will define your brand? If you don’t capitalize on this vast and growing landscape, your competitors will, and you won’t like the outcome. Watch the video: Business owners may not realize it yet but social media optimization is now a crucial marketing necessity if their venture is to compete in this economy. The emergence of social networks over the past few years has changed the way businesses reach out to their audience. In fact, it is no longer enough to have a website, get backlinks, and rank well on Google. Today, a successful business needs essential elements: networking, awareness, engagement, trust, and loyalty – all of which are achievable through social media. Social Media Optimization: A Legitimate Business Need You might still be wondering, just how important is having a Social Media Optimization campaign for your business. Well, let us help you put things in perspective. 1 in 4 people worldwide are social media users (eMarketer) 1 in 6 minutes spent online worldwide is spent on social media platforms (comScore) It took 13 years for television to reach an audience of 50 […] Read more »

Responsive Web Design: How Businesses Risk Losing Customers by Ignoring Google’s Recommended Mobile Friendly Configuration

Mobile Internet users are expected to outnumber desktop users by next year. It is therefore no surprise that Google is paying close attention to this development. And so should you. Because if your website is not yet “mobile responsive,” you may be turning away prospects who browse your web pages via smartphones, tablets, or laptops. And frankly, mobile users are prospects you wouldn’t want to lose. Read more »

Go for Mobile Responsive Web Design [See The Infographic]

Getting More Leads and Sales, Not Just Fancy Cosmetic Redesign Implementing responsive web design means opening up your online storefront to mobile visitors, effectively increasing your chances of getting more leads and sales through your site. While it may come as a mere fancy redesign to some business owners, you should realize that this change is geared toward marketing more than cosmetics. Making the decision to have a responsive site means giving your business more opportunities to grow, especially for the long haul. See our Infographic: Read more »

Responsive Web Design: Prevent Potential Sales Loss with a Mobile Friendly Website

Many business owners today tend to ignore the importance of having a mobile friendly or “responsive” website. Without realizing it, they may be losing prospective leads and sales because their website is not designed to load properly on mobile devices such as laptops, tablets, and smartphones. Here’s why you should not be one of them, and how you can make your website responsive: Watch the video: Read more »

Marketing Online, Know Your Audience

Know Your Audience When Marketing Online Do you know you audience? Internet marketing has become one of the most popular advertising options available today. In fact, those that are not marketing on-line are losing opportunities and money. The internet has become a place where businesses and consumers can instantly connect, and because the internet has become such an ideal place for marketing, potential customers are actually turning to the net over other options, to research and purchase services and products. These consumers are your audience, and you must know your audience to reach new clients through the net. This doesn’t minimize the need for other marketing campaigns, but it does reveal the importance for businesses to establish an online presence. Get to Know Your Audience   In order to do this successfully, as a business, you need to know your audience (those that you wish to target) and how to reach them. It is worth finding people that are familiar with the internet consumer’s needs and expectations that can assist in the research of your demographic and help you to implement your marketing plan. When you know your audience it will allow you to tailor your marketing campaign specifically for them. Different […] Read more »

Internet Marketing and Your Business

Will Internet Marketing Work for Your Business? The answer is undoubtedly yes, internet marketing is one of the best ways to reach people today. More and more consumers are turning to the internet for their business needs. While internet marketing may be slightly more advantageous to some than others, the internet is used by almost every demographic. What is your potential for success in an Internet marketing campaign? Before making the decision to embark on an Internet marketing campaign you should carefully consider your target audience. The Internet is used widely around the world, by most types of consumers, but do you know who your consumers are? What are their needs? What area are you trying to reach? This is worth researching. It is not only important to know who you want to reach, but it is equally as important to know where to find them on the internet. Conducting market research is invaluable to your business. This step is important because it will give you a good indication of where to begin with your internet marketing campaign. This is where it is good to find outside help. It is not impossible to do your own research but it is […] Read more »

Using Facebook as an Online Marketing Tool

Using Facebook as an Online Marketing Tool- Online marketing has grown to “crucial status”, in regards to any successful business… but what is the best way to go about it? Social networking sites have gained unprecedented popularity over the last decade, and can be invaluable for online marketing. Their original, and at one time, primary function was to facilitate social interaction and connection between individuals. As they have progressed, however, social media sites have also become a leading platform for online marketing for businesses. One of the most well-known and broadly used social media sites available today: Facebook. With Facebook a user can do things like create a profile, upload unlimited pictures and videos, post up to date statuses, and friend other users and comment on their profiles. It’s many resources, however, are also lend themselves incredibly as a fruitful marketing tool. This year Facebook celebrates having over a billion users, with a diverse demographic. While all social media sites are dominated by a younger audience, Facebook has the highest percentage of users in every age range. Facebook: The Online Marketing Super Tool Facebook is easy to sign up for and just as easy to use, and any user can […] Read more »