Benefits of Responsive Website Design for Your Business

The dynamics of internet browsing have changed and how. Gone are the days when desktop computers and laptops were the only devices on which a person could browse the internet. Today, there is a range of gadgets you can use for accessing the online world. This has made the internet more accessible and available to a wider audience but it has also resulted in people viewing websites on screens of different sizes. This could range from a 4-inch phone screen to a 10-inch tablet screen to a 20-inch computer screen. Instead of designing separate websites for each screen size, you can add a responsive design to your website. A responsive website design makes the site adaptive to the screen size. The website will adjust itself based on the size of the screen a user is viewing it on. This doesn’t mean different versions of the site have to be designed. A few tweaks in the coding do the trick. So, is getting a responsive website design necessary? Here are a few benefits of responsive website design for your business: Reach a Wider Audience More people access the internet through a smart device than through a computer. This has made it […] Read more »

Categories: SEO

Benefits of a Professional Website Audit

The term ‘Audit’ may have a negative perception among businesses (thanks to the IRS) but a website audit is something entirely different. In fact, getting your website audited would do a world of good for your business’ online presence. You cannot only improve your website but use it to market your business. There are numerous benefits of getting a professional website audit, some of which are described below: Better User Experience The user experience (UX) of your website is a pertinent ranking factor. Google pays attention to how easy (or difficult) it is for the average Joe to use your website. The better the UX is, the higher your site will rank in search engine results. During a website audit, the specialists will identify the areas of your website which need improvement to optimize UX. This way, you can make the necessary changes. Some relevant UX factors are loading speed, navigation and content layout. An SEO-Friendly Website There is no doubt that your website needs to be user-friendly but it has to be SEO-friendly as well. Google makes around 500 changes a year to its search algorithm. The experts keep track of all these updates and know what needs to […] Read more »

Categories: SEO

Marketing: Improve Your Website

HOW TO IMPROVE YOUR WEBSITE   Is your webiste coughing dust, or maybe, you can’t get anybody to go to it; perhaps its time to Improve Your Website. There are a lot of things you can do to improve your website and to make it look and feel more credible and reliable. That is the number one thing people want to know when they go to a website. In the world of the internet, where anything can be a lie, they need to know that things are legitimate. So that is your main job when creating a website– to make sure that your customers feel safe while also remaining interested in what you offer.  Here Are Some Pointers if You Decide it is Time to Improve Your Website: Use references: When you begin to improve your website, make sure that you show people that you are not the only one interested. You can use internal and external references to show people that your company is worth checking out. Tell people a little about yourself and what the focus of your product is, even a mission statement. Also reference your other employees. Customers love to see the people behind the website. It creates […] Read more »

Marketing Online, Know Your Audience

Know Your Audience When Marketing Online Do you know you audience? Internet marketing has become one of the most popular advertising options available today. In fact, those that are not marketing on-line are losing opportunities and money. The internet has become a place where businesses and consumers can instantly connect, and because the internet has become such an ideal place for marketing, potential customers are actually turning to the net over other options, to research and purchase services and products. These consumers are your audience, and you must know your audience to reach new clients through the net. This doesn’t minimize the need for other marketing campaigns, but it does reveal the importance for businesses to establish an online presence. Get to Know Your Audience   In order to do this successfully, as a business, you need to know your audience (those that you wish to target) and how to reach them. It is worth finding people that are familiar with the internet consumer’s needs and expectations that can assist in the research of your demographic and help you to implement your marketing plan. When you know your audience it will allow you to tailor your marketing campaign specifically for them. Different […] Read more »

Secret Tips For Generating Traffic To Your Website

Generating traffic to your website can be easy if you know the little secrets about how to drive massive volumes of traffic at no cost. This article presents some secret ways through which you can easily boost traffic to your website. Have your own website’s discussion board or forum, and invite people to visit and participate on your forum. This generates traffic to your website and all the posts on your website’s forum will help to improve your search engines position, which will boost traffic to your website. People who visit your forum will also visit your website, hence driving massive amounts of volume to your website. Offer an e-zine on your website and invite people to subscribe to your free e-zine. When people subscribe, they will give in their email address. Every time they read your e-zine, it will remind them to return to your site since you will have your website URL in your e-zine. Invite people to bookmark your website. This is particularly effective if you have high quality content on your website which makes people want to spend more time reading all the useful content on your site. Give away free content to other web masters […] Read more »

How To Increase Your Search Engine Rankings

The methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you – the time has come to face your website! A high search engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this issue. So as a marketing company why would I divulge our secrets?                       Because these are just the tip of the whole picture to a successful online marketing campaign. At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in search engine results, the greater the traffic that is directed to your website. That’s what search engine optimization is about. You can immerse yourself in all the […] Read more »