Why Your Small Business Needs Social Media Marketing

Close to 90% businesses have gone on record to say how using social media marketing has boosted their sales. They agree that social media is the leading online marketing platform and gaining exposure there increases brand awareness, considerably more than any other marketing channel. This is just one of the reasons why your small business needs to use social media marketing. Small businesses generally have a limited budget for marketing. Using social media marketing is one way to use the limited funds to generate manifold results. With this in mind, here are some of the foremost reasons your small business needs social media marketing: You can build your brand on social media. As you would know, social media is a visual platform. Colors and images play a huge part. There is no restriction on the type of content you want to share with your target audience. This way, you can choose how you want to present your brand to the public. You can engage your target audience in a direct and personal manner through social media. Through the features available to you on social media, you cannot only communicate with them but also receive feedback and comments. Over time, this […] Read more »

Marketing: Improve Your Website

HOW TO IMPROVE YOUR WEBSITE   Is your webiste coughing dust, or maybe, you can’t get anybody to go to it; perhaps its time to Improve Your Website. There are a lot of things you can do to improve your website and to make it look and feel more credible and reliable. That is the number one thing people want to know when they go to a website. In the world of the internet, where anything can be a lie, they need to know that things are legitimate. So that is your main job when creating a website– to make sure that your customers feel safe while also remaining interested in what you offer.  Here Are Some Pointers if You Decide it is Time to Improve Your Website: Use references: When you begin to improve your website, make sure that you show people that you are not the only one interested. You can use internal and external references to show people that your company is worth checking out. Tell people a little about yourself and what the focus of your product is, even a mission statement. Also reference your other employees. Customers love to see the people behind the website. It creates […] Read more »

Guerrilla Marketing & Social Media

Fighting to be seen? How Guerrilla Marketing can help you win the battle.   You have heard of guerrilla marketing surely? If not then here is a quick example to help you understand how it is used: A group of young adults are standing silently in the square of some popular city. On their backs are bags with what seem to be filled with stickers. Suddenly someone hits the play button on a boombox nearby and these seemingly normal young adults start to kick of an epic performance of dancing and stunts. Drawing in people in huge numbers! On cue they start to hand out stickers for some product. These stickers just have one word and a website, now causing all these people to suddenly be interested in this mysterious logo, not knowing exactly what it is but being drawn to find out because of watching this performance. This is one idea for Guerrilla Marketing, other concepts could involve graffiti, sticker planting, artistic movements, flash mobs, etc. This marketing tactic can be huge for a business, especially something new that needs to get it’s name out or it’s product seen. Here are 3 ways to maximize your outreach using Guerrilla […] Read more »

Marketing Online, Know Your Audience

Know Your Audience When Marketing Online Do you know you audience? Internet marketing has become one of the most popular advertising options available today. In fact, those that are not marketing on-line are losing opportunities and money. The internet has become a place where businesses and consumers can instantly connect, and because the internet has become such an ideal place for marketing, potential customers are actually turning to the net over other options, to research and purchase services and products. These consumers are your audience, and you must know your audience to reach new clients through the net. This doesn’t minimize the need for other marketing campaigns, but it does reveal the importance for businesses to establish an online presence. Get to Know Your Audience   In order to do this successfully, as a business, you need to know your audience (those that you wish to target) and how to reach them. It is worth finding people that are familiar with the internet consumer’s needs and expectations that can assist in the research of your demographic and help you to implement your marketing plan. When you know your audience it will allow you to tailor your marketing campaign specifically for them. Different […] Read more »

Using Facebook as an Online Marketing Tool

Using Facebook as an Online Marketing Tool- Online marketing has grown to “crucial status”, in regards to any successful business… but what is the best way to go about it? Social networking sites have gained unprecedented popularity over the last decade, and can be invaluable for online marketing. Their original, and at one time, primary function was to facilitate social interaction and connection between individuals. As they have progressed, however, social media sites have also become a leading platform for online marketing for businesses. One of the most well-known and broadly used social media sites available today: Facebook. With Facebook a user can do things like create a profile, upload unlimited pictures and videos, post up to date statuses, and friend other users and comment on their profiles. It’s many resources, however, are also lend themselves incredibly as a fruitful marketing tool. This year Facebook celebrates having over a billion users, with a diverse demographic. While all social media sites are dominated by a younger audience, Facebook has the highest percentage of users in every age range. Facebook: The Online Marketing Super Tool Facebook is easy to sign up for and just as easy to use, and any user can […] Read more »