Guerrilla Marketing & Social Media

Fighting to be seen? How Guerrilla Marketing can help you win the battle.   You have heard of guerrilla marketing surely? If not then here is a quick example to help you understand how it is used: A group of young adults are standing silently in the square of some popular city. On their backs are bags with what seem to be filled with stickers. Suddenly someone hits the play button on a boombox nearby and these seemingly normal young adults start to kick of an epic performance of dancing and stunts. Drawing in people in huge numbers! On cue they start to hand out stickers for some product. These stickers just have one word and a website, now causing all these people to suddenly be interested in this mysterious logo, not knowing exactly what it is but being drawn to find out because of watching this performance. This is one idea for Guerrilla Marketing, other concepts could involve graffiti, sticker planting, artistic movements, flash mobs, etc. This marketing tactic can be huge for a business, especially something new that needs to get it’s name out or it’s product seen. Here are 3 ways to maximize your outreach using Guerrilla […] Read more »

[See this Video] Customers Are Searching for Local Businesses Online – and How Your Business Can Survive the Shift

Do you still think that a listing on the yellow pages is enough for prospects to find your local business? If so, this is a wake-up call. The truth is this: paying customers are finding more and more ways to research products and services in their area. Widespread Internet access and mobile devices enable customers to find what they need instantly, on the go, and with high buying intent. This also comes with the high propensity to share experiences online with friends. If your business is not capitalizing on this shift, then you are losing out. Watch our video now: Local businesses that serve a specific geographic area can no longer rely on simply placing their listing on yellow pages. Consumers are going beyond traditional methods of searching for products and services in their area. Here are some trends that you need to know: Local Searches on tools like Google Places and Bing Local grew by 144% between 2011 and 2012 (comScore) 86% of tablet owners made a purchase from their recent tablet-based local search (MarketingSherpa) 72% of smart phone owners made a purchase from their recent smart phone based local search (MarketingSherpa) 78% of all Internet users conduct product […] Read more »

Social Media Optimization: A Business Necessity, Not a Luxury [Watch the Video]

Did you know that within the social media space, there are conversations happening at this very moment that will define your brand? If you don’t capitalize on this vast and growing landscape, your competitors will, and you won’t like the outcome. Watch the video: Business owners may not realize it yet but social media optimization is now a crucial marketing necessity if their venture is to compete in this economy. The emergence of social networks over the past few years has changed the way businesses reach out to their audience. In fact, it is no longer enough to have a website, get backlinks, and rank well on Google. Today, a successful business needs essential elements: networking, awareness, engagement, trust, and loyalty – all of which are achievable through social media. Social Media Optimization: A Legitimate Business Need You might still be wondering, just how important is having a Social Media Optimization campaign for your business. Well, let us help you put things in perspective. 1 in 4 people worldwide are social media users (eMarketer) 1 in 6 minutes spent online worldwide is spent on social media platforms (comScore) It took 13 years for television to reach an audience of 50 […] Read more »

Responsive Web Design: Prevent Potential Sales Loss with a Mobile Friendly Website

Many business owners today tend to ignore the importance of having a mobile friendly or “responsive” website. Without realizing it, they may be losing prospective leads and sales because their website is not designed to load properly on mobile devices such as laptops, tablets, and smartphones. Here’s why you should not be one of them, and how you can make your website responsive: Watch the video: Read more »